If you want to increase your productivity, spend more time thinking than doing.  And when you’re thinking, think about what not to do!

We must focus to succeed, as an entrepreneur, or in any endeavor, and the easiest way to focus is to eliminate all distractions.  There will always be more to do than the time available, so that’s what draws our attention.  We ask, “Ok, what do I do?  What do I do first?  And what do I do after that?  Then what?”

Staring at a crowded agenda and ever-growing To Do list (book?!), trying to spot the commitments and tasks that are most likely to help grow your business right now is challenging at best.  You “can’t see the forest for the trees,” and you end up constantly busy but not making significant progress toward your goals.

Productivity isn’t just a question of efficiency.  It’s a question of effectiveness.  Is what you’re doing making a difference?  The Pareto Principle states that 80% of your results come from 20% of your effort.  It’s great to be efficient, getting things done quickly and with the minimum expended effort, but that’s only useful if you’re doing things than advance you toward your goals.

When you have overwhelming demands on your time, it’s very difficult to target the 20% of activities that will result in 80% of your progress.  Strategic, deep thinking demands both time and energy.  For entrepreneurs, your time and your energy are very limited resources.  Depleting your resources in the trenches is not effective.

To improve your focus, clear some trees.  When you sit down to plan your week and decide which of your many To Do list tasks you will assign to a precious spot in your agenda, make a habit of eliminating at least one item from your To Do list each time.  That is, take it off your To Do list and DON’T schedule it in your agenda.

We’ll look at options for those tasks in future articles.  For now, however, you can save a lot of time by eliminating tasks that don’t contribute to your goals (your goals have changed or you shouldn’t have accepted the tasks in the first place).  If you’re feeling ambitious, delegate tasks that someone else can do almost as well as you can and outsource tasks you’ve been “too cheap” to pay someone to do.

What tasks did you find hiding on your To Do list, adding to your stress without contributing to your bottom line?  What was the most surprising task you found?  What was the most creative solution you found for eliminating a task?

If It Was Easier to Succeed Than It Was Fail…

Getting something done is a three-step process. You can boost your productivity by taking the right three steps.

Let’s say you need to go to the post office. First step, “I can’t forget to go to the post office this afternoon.” Second step, get distracted because you got involved in something more important than going to the post office (I know it’s hard to imagine, but…). The third step? Beat yourself up! “I can’t believe I forgot to go to the post office… again!”

Everyone forgets.  You’re an entrepreneur so you have a lot of your plate, many demands on your time and numerous distractions vying for your attention.  You will forget things.  Forgetting an errand isn’t a sign of Alzheimer’s or that you’re getting old.

A slight adjustment in your three-step process can really pump up your performance.  Instead of worrying that you “should” be able to remember to do things, just adopt a systematic approach to your errands.  The benefits of systemizing your business are legend (as outlined in The E-Myth by Michael E. Gerber, required reading for every entrepreneur), but we often neglect to apply this same idea to our daily lives.

First step, “I can’t forget to go to the post office this afternoon.”  Second step?  Set yourself up for success; imagine you have scheduled a meeting agenda from 2 to 3 pm.  After the meeting, you know you’ll be tied up following up with other attendees and then you’ll at your office, you’ll be bombarded with the phone messages, emails and other emergencies.  To have any chance to get to the post office, you have to go before the meeting.  Note the 10 minute post office trip in your agenda and set a reminder in your cell phone/personal digital assistant 15 minutes before the meeting.

When your alarm goes off at 1:45 pm, you can easily excuse yourself from anything you’re doing because “you have a meeting to go to.”  There’s no point starting anything else since you only have 15 minutes free before the meeting; it’s the perfect time to go to the post office (and you’ll get to check it off your To Do list!)

Third step, pat yourself on the back!  Adjust the timing to your own situation, but you can see how, by thinking systematically, you can find ways in almost any situation to make it easier to succeed than to fail.

You can apply this approach in numerous situations.  Want to exercise more?  You could rely on willpower, but what if you signed up for a class… with a friend?  Now it’s hard to fail because you’d be letting your friend down.  It’s easier just to go (and succeed!)

So that’s the key.  When you can make it easier to succeed than to fail, make it easier to do what you want to do than to avoid it, your productivity will soar and you’ll move toward your goals, not by inches but by leaps and bounds.

What strategies do you use to make it easier to succeed than to fail?

By Linda Walker